Process: To beautifully represent the nature, goals, and beliefs of a brand, research needs to be done. So, the first step Shaina takes is having a deep understanding behind the brand and a vague idea of what the client envisions. From there she creates doodle after doodle of any idea that pops in her head that could work. Sorting through the clutter and finding a few ‘needles in the haystack,’ she starts to establish them. She plays with the shape, color palettes, and any detail changes. She communicates back and forth with the client to make sure they are happy and on the same page.
Products: Logos, Identities

My Experience:

+ Researched & used references

+ Presented only a few ‘good’ concepts after making loads of drafts

+ Listened to what the client wants and responded to feedback